Multicarrier strategy in logistics: How to improve your eCommerce logistics with multiple carriers

In today's logistics environment, eCommerce is facing increasing pressure: faster deliveries, full traceability and rising consumer expectations. The challenge? Relying on a single operator can lead to bottlenecks, high costs and lack of adaptability during peak demand.

This is why more and more companies are opting for a multi-carrier strategy: a model that combines different carriers and, more importantly, manages them centrally to improve efficiency and provide a better customer experience.

In this article we tell you how a well-executed multi-carrier strategy can help you reduce logistical risks, adapt to each type of delivery and always maintain control over your operation.

The problem no one talks about... but everyone suffers from

Delivering on time is the hardest and most important promise for any eCommerce business, but delivering on time is not always up to you. During peak demand such as sales campaigns, launches or Black Friday, the saturation of logistics operators can put your reputation at stake: delays, lost parcels, frustrated customers and negative reviews.

Many businesses try to solve this by hiring more carriers. However, having many carriers is not enough if they are not managed centrally and intelligently. That is what makes the difference in a true multi-carrier strategy.

At Celeritas we offer a comprehensive, simple and efficient solution to make your logistics a competitive advantage, not a headache.

Don't depend on a single operator: spread risks and improve your operations.

When the entire volume depends on a single carrier, any single incident can affect your operation. A well-designed multi-carrier strategy dynamically distributes shipments among different carriers according to demand and the operational capacity of each, avoiding bottlenecks.

This is key at critical times such as Christmas, sales or the Christmas season itself. Black Fridaywhere a delay can multiply complaints.

At Celeritas we monitor the performance of each operator in real time and adjust the load dynamically, ensuring smooth operation even in the most demanding moments.

Flexible delivery equals better customer experience

Today's consumer wants to decide how, when and where to receive his or her order, and each customer profile has its own preferences. A single operator can rarely cover all these options with guarantees.

Thanks to our multi-carrier strategy, at Celeritas we automatically assign the best carrier for each order according to criteria such as:

• Type of delivery
• Geographical area
• Urgency of shipment
• Customer preferences

In addition, we have a network of nearly 9,000 Celeritas Points for your eCommerce that bring even more flexibility and convenience for your customers.

Centralised management: simplicity for you, total control of your operation

Managing multiple carriers independently requires significant administrative effort: different interfaces, variable response times and fragmented visibility of your operations. And if something goes wrong, you multiply the points of contact and complexity. With Celeritas you don't have to complicate things, you will get:

• A single technical integration.
• Unified tracking of all shipments, regardless of Carrier.
• Centralised management of incidents, from a single point.

You maintain full control with minimal friction, while your customer receives a smooth and seamless experience.

Working with several carriers is not a multi-carrier strategy.

Having multiple operators does not automatically imply having a true multi-carrier strategy. The value is in how those resources are managed, coordinated and optimised. And that can only be achieved with a platform that does it for you intelligently and dynamically.

At Celeritas you don't need to redo your entire logistics operation. On the contrary: we adapt to your system and enhance it thanks to our solutions of warehouse, transport y returns.

Conclusion: turn your logistics into a competitive advantage with Celeritas

A multi-carrier strategy is not a fad, it is a necessity for eCommerce companies that want to grow without compromising their delivery promise. But hiring multiple carriers is not enough: you need centralised management, intelligent allocation and full traceability.

At Celeritas we help you turn your logistics into a real competitive advantage. With technology, with experience and with a solution designed so that you focus on selling... and we focus on fulfilling your promise.