Logistics for summer sales 2025: how to avoid collapse in returns
The summer sales 2025 represent a great opportunity to boost online sales, but they also present a major logistical challenge. Peak orders are often followed by a peak returnsThis can jeopardise the operation if it has not been properly planned.
In this article we offer you a clear and actionable guide to anticipate that critical moment, avoid common mistakes and take advantage of the benefits of an flexible logistics network as that of Celeritas to successfully manage the campaign.
Summer sales 2025: an opportunity ... and a logistical challenge
During the period of summer salesIn addition, many online shops achieve their best figures of the year. However, this increase in sales is accompanied by a proportional increase in the number of online shops. eCommerce returnsThe cost of the new product, which can soar up to 30% in certain sectors such as fashion or footwear.
Poor management of the returns process can lead to delays, dissatisfaction, cost overruns and a bad reputation that can ruin the commercial effort. The good news: this risk is preventable.
What happens when you are not prepared for peak returns?
Direct impact on customer experience
When systems are unprepared, the risks are multiplied. queries and complaints. The customer expects a quick solution, especially after an impulse purchase or a change of mind typical of sales.
Internal and reputational consequences
Operational saturation leads to management errors, slow refunds and friction between departments. In addition, brand reputation can be seriously affected if after-sales is not up to scratch. A poor experience reduces loyalty and conditions future purchases.
Increased logistics costs
Additional handling, additional customer service staff and logistical failures cause costs to skyrocket if there is no structure in place for this type of campaign. Peaks like summer demand operational elasticity, not improvisation. We recommend you read our article on how to reduce costs without sacrificing service.
Anticipating chaos: how a flexible logistics network can make a difference
Anticipation is key. It is not enough to react when the returns have already started: it is essential to have a logistics network ready to absorb demand without sacrificing either traceability or customer experience.
The value of combining HD and PUDO
Integrating home delivery services (Home Delivery - HD) with points of convenience (PUDO) allows for diversification of workflows and sharing the burden logistics more efficiently.
Advantages of a well-implemented hybrid network
- Peak absorption without saturation.
- Decongestion of the last mile.
- Full traceability and operational visibility.
- Better customer experience and less friction for eCommerce.
Why are convenience points key in summer?
The points of convenience become a real escape valve during sales campaigns. Even more so in summer, when home deliveries are less effective due to customer mobility.
- They facilitate the return of goods without depending on time slots.
- They bring autonomy to the consumer and agility to the process.
- They reduce the burden of household collections and free up resources for other critical areas.
- They improve the after-sales experience and increase loyalty.
How does Celeritas help you to succeed in the summer sales 2025?
At Celeritas we have been accompanying eCommerce in high-impact campaigns for years, such as the summer salesthe Black Friday or Christmas. We know what works... and what doesn't.
Return-optimised technology and network
- Hybrid HD + PUDO network adapted to seasonality.
- Return services label-free y package-free which reduce friction.
- Solutions that integrate easily with your systems for full traceability.
More than a supplier, a logistics partner
- We have managed complex operations during volume peaks while maintaining high service levels.
- We have an expert team that works side by side with you to design successful campaigns, not just run them.
- We share good practices and learnings to improve each season.
Conclusion: Sales are not improvised, they are designed.
In logistics, improvising is the shortest route to collapse. The difference between a profitable campaign and an operational crisis is in the planning.
The summer sales 2025 are just around the corner. At Celeritas, we help you turn this challenge into an opportunity for loyalty, efficiency and profitability.
Is your business ready? We are.