Celeritas collection points network: less missed deliveries and better experience for your customer
Optimising logistics costs without sacrificing service quality is one of the great challenges facing eCommerce today. In an environment where efficiency in last mile is key, every missed delivery is an operational cost and a loss of customer confidence.
The PUDO (Pick-Up Drop-Off) model has established itself as a strategic solution that not only maintains but enhances the customer experience while optimising the last mile and reducing operational costs. In this article we explain how Pick-Up Drop-Off points - especially with strong networks such as Celeritas- have become a key strategic tool for any online shop.
¿How does the PUDO model improve logistics efficiency and reduce costs for eCommerce?
The problem of failed deliveries
Every time an order does not reach the recipient on the first attempt, it triggers a chain of costs: reshipments, incident management, customer service and even returns. Failed deliveries have a direct impact on logistics KPIs, impairing the user experience, with consequences for brand perception and loyalty.
Increased time availability, reduced risk of error
One of the great strengths of the PUDO model is that it eliminates the problem of the absence of the addressee. Instead of relying on a specific time slot and presence at home, the buyer can come to the collection point at a much wider and more flexible time. This minimises delivery errors and drastically reduces reattempts.
Fewer retries equals lower operating costs
Each delivery reattempt creates a new journey, more driver time, more package handling and more burden on customer service teams. The PUDO model effectively cuts that cycle: by centralising multiple deliveries at a single point, the route is optimised and much of the individual trips are eliminated. The result is a significant reduction in logistics costs.
More predictable and efficient logistics
The implementation of collection points allows the operator to work with fixed, predictable and grouped routes, facilitating last mile planning and reducing operational variability. This efficiency not only cuts costs, but also improves delivery times, reduces environmental impact and provides clearer package traceability at all times.
H2: Keys to end-customer experience: convenience, flexibility and autonomy
The customer chooses how and when to collect
With the PUDO model, the consumer is in control, as he can choose to when and where to pick up your order. This allows you to integrate it into your daily routine: on your commute to work, close to home or during your leisure time. More comfort, less friction.
Convenience rules: why the network matters
The main reason for consumers to choose a collection point is the convenience. For this reason, the capillarity of the network is a decisive factor: the more points available, the more likely it is that one of them will fit the user's needs.
But it is not just about quantity. Quality matters too: ease of parking, accessibility, no queues, friendly service and long opening hours make the difference between an efficient network and a mediocre one.
Autonomy equals perceived control and greater satisfaction.
Picking up the package when you want and without relying on third parties generates a sense of control which improves the customer experience. This autonomy reduces friction, eliminates frustrations associated with delays or absences, and contributes to a positive perception of the delivery process. All this translates into increased satisfaction and loyalty.
Advantages for eCommerce: fewer incidents, more operational control
Improvement of logistical and business KPIs
The implementation of pick-up points significantly reduces incidents of missed or late deliveries. This has a direct impact on key logistics performance indicators: fewer errors, lower costs, and a smoother distribution chain.
At the same time, it optimises resources and increases management capacity during peak demand.
Impact on NPS, repurchase rate and loyalty
Improving the delivery experience results in a better delivery experience. better brand awareness. When customers receive their order conveniently, smoothly and at their own pace, they are more likely to buy again. That's why the PUDO model contributes to increase the repurchase rate and the Net Promoter Score (NPS).two fundamental metrics for any online shop.
More traceability and control of distribution
The collection points allow pooling deliveries and centralising informationwhich significantly improves traceability. This translates into clearer visibility of parcels in transit, greater responsiveness to incidents and tighter control of last-mile operations.
Why does it matter who is behind the collection point?
Not all PUDOs are the same
The PUDO model is only effective if it is backed up by a robust, reliable and quality network. It is not enough to have points available: it is essential that they meet the right standards in terms of service, availability, location and management. A deficient network can end up generating more problems than it solves.
The value of Celeritas Points
Celeritas offers eCommerce companies a network of more than 9,000 active points in Spain and Portugalone of the most comprehensive coverages on the market.
Currently, the 82 % of the Spanish population has access to a Celeritas collection point within 3 km. This percentage rises to 85 % in high shipping density areas.
Our network isn't just extensive: it's optimised to deliver a positive experience for both the customer and the eCommerce. From handling returns and cash on delivery, to careful attention at every point, we work to make every collection part of a smooth and satisfying experience.
Conclusion: Efficient delivery is not just fast, it is adaptable.
Success in last mile logistics does not depend on speed alone. True efficiency lies in the adaptabilityThe eCommerce marketplace is a key element in offering solutions that respond to real consumer needs without increasing costs for the eCommerce business.
Celeritas' PUDO model allows eCommerce to optimise costs and improve the delivery experience at the same time; we make this possible thanks to a network of collection points designed to perform at their best, both in urban and rural areas.
Are you ready to take the next step in the efficiency of your eCommerce?