How to anticipate Black Friday: 5 logistical points that your eCommerce should have ready from September

September is not only a month to get back to routine: it is also a key time for prepare the peak season in eCommerce. The Black Friday campaignwhich opens the most intense season of the year, is no longer improvised in October or November: is won in September.

The success of this date does not only depend on offers or marketing strategy, but more and more on the logistical capacityThe key to success: having a scalable network, automated processes and flexible delivery and return models. In this article we review the five logistics points that every eCommerce must have ready before October and how the network PUDO becomes the key to overcoming the challenge without saturating the last mile.

Why is September the new "start of the season"?

Planning is brought forward each year

In retail and eCommerce, preparation for Black Friday no longer starts in November. The big brands work several months in advance and September has established itself as the starting point.

September, an ideal month to re-evaluate strategies

After the summer holidays, teams return with greater availability to plan, negotiate with suppliers and adjust operations. This makes September a strategic month for closing key logistics deals, reviewing capacities and projecting demand.

The return to routine makes planning easier

With more availability for meetings and negotiations, companies can review their network, analyse metrics from previous years and define internal processes for a robust Black Friday.

The 5 logistical points that must be ready before October

Network capacity and actual coverage

It is essential to ensure that the logistics partner can handle the extra volume of orders across the entire geography. A strong and capillary national network avoids bottlenecks on critical days.

2. Tailored delivery models (Home Delivery + PUDO)

Consumers expect to choose how they receive their order. The combination of home delivery and convenience points reduces incidents, offers more autonomy to the user and decongests routes.

3. Agile and scalable returns management

Black Friday multiplies sales and returns. Preparing a quick and transparent process as early as September prevents reverse logistics from collapsing and affecting customer perception.

4. Proactive communication and shipment tracking

Real-time order status information is key to reducing complaints. Clear communication at checkout and a traceability system avoid frustrations.

5. Technological integration for traceability and control

Automating processes and connecting eCommerce platforms with logistics systems allows for full visibility, early problem detection and quick decisions at times of peak pressure.

The key role of collection points in the peak season

The collection points (PUDO) are an essential tool for absorbing peak demand in campaigns such as Black Friday.

Operational advantages

• They reduce delivery failures and no-show incidents.
• They ease congestion in the last mile, relieving pressure on delivery drivers and fleets.
• They offer more choice to the customer, who can choose when and where to pick up their order.

Proven benefits

Brands that promote PUDOs in their delivery strategy achieve greater cost stability, fewer complaints and a more satisfying customer experience, even on peak days.

How does Celeritas help eCommerce to be ready for Black Friday?

At Celeritas We know that Black Friday is a litmus test for the logistics of any eCommerce. That's why our network and processes are designed to meet these challenges.

PUDO network designed to absorb peak demand

More than 9,000 active convenience points in Spain and Portugal, ready to sustain demand at times of greatest pressure.

Full traceability and technological integrations

Complete real-time visibility of the delivery and returns process, with agile integrations to leading eCommerce platforms.

Peak campaign experience

Years of collaboration with major brands have allowed us to develop specific protocols for high volume campaigns such as Black Friday, Cyber Monday and Christmas.

Team ready since September

Our team works closely with eCommerce managers to plan ahead and ensure that come November, logistics will be a driver of success and not an obstacle.

Conclusion: early preparation makes a difference

Black Friday is not prepared in November, it is won in September. Anticipating logistical peaks is the best strategy to ensure customer satisfaction and protect business profitability.

With the PUDO network, Celeritas' technology and experienceeCommerce can approach this campaign with confidence, guaranteeing efficient deliveries, prompt returns and a seamless customer experience.

Do you want your eCommerce to be ready for Black Friday?
Find out how we can help you today: celeritastransporte.com/services