How does the location of the PUDO influence purchasing behaviour?

The rise of e-commerce has brought with it new forms of delivery that are better suited to today's pace of life. These include pick-up points or PUDOs (Pick-Up and Drop-Off) have established themselves as a preferred option for many consumers. However, it is not enough to simply offer this modality: the location of the PUDO is a determining factor in the customer experience and can make the difference between a satisfactory purchase and a frustrating experience.

In this article we analyse how the location of collection points influences purchasing behaviour and how a network such as that of CeleritasThe fact that it is well distributed and close to the consumer, brings real added value to the eCommerce.

Proximity as a generator of trust and comfort

Reduction of perceived effort

One of the main benefits of a well-positioned PUDO is the reduction of the effort that the customer perceives when picking up the order. When the pick-up point is close to your home, work or usual daily routes, the experience becomes smoother and more convenient.

How does the proximity of PUDO influence the consumer's daily routine?

Imagine a customer buys a pair of shoes on Monday and on Thursday they are ready for collection. She doesn't have to be at home or organise her day to meet the courier. She simply picks them up from the collection point opposite her children's school, just before she goes to work. In her experience, there was no waiting, no hassle, no rigid schedules. Just an order that fitted in with her routine.

Direct impact on satisfaction

When the collection point is "on the road", the process is integrated into the customer's daily routine. This not only improves the perception of the service, it also eliminates friction caused by unnecessary travel or restrictive timetables, thereby reinforcing the convenience and confidence in the online shop.

The impact on repurchase and retention

A well-placed PUDO makes repurchase easier

A satisfied customers are much more likely to repeat. If the pick-up was convenient, fast and smooth, the next time you shop online you will remember that good experience and be more likely to use that channel again.

Strengthening trust in the online shop

PUDO localisation acts as a factor that reduces logistical barriers and provides the consumer with greater autonomy. This feeling of control and freedom to decide when and where to pick up their order encourages loyalty.

The Celeritas network: strategic positioning as a competitive advantage

At Celeritas, we have designed our network of collection points with a clear focus: to be where it really matters. We have:

• More from 9,000 active points in Spain and Portugal.
• A 82 % of the population has a Celeritas point less than 3 km away.
• Locations selected for their accessibility, extended opening hours and high turnover.
• Infrastructure prepared for absorb peaks in demand without loss of quality of service.

Find out all the information about our Celeritas Points

This strategy of capillarity allows us to offer a flexible, agile and close solution, aligned with the needs of both eCommerce and the end consumer.

What are the benefits of a well-placed PUDO?

Although it is not part of the online shop, the PUDO plays a crucial role in the overall perception of the service. It allows the customer to receive and return their order without depending on being at home or strict time slots.

This translates into:

• Reduction of failed deliveries.
• Fewer incidents and retries.
• Increased after-sales satisfaction.

The collection points also offer autonomy, accessibility and reliabilitythree attributes that are highly valued in today's digital environment.

Conclusions

The location of the PUDO is a critical factor in the final phase of the shopping experience. A well-placed PUDO can be the difference between a repeat customer and one who does not return.

In e-commerce, it's not just about being 'present': it's about being where it is needed. Close, available, frictionless.

At Celeritas Transporte we help your shipments to arrive even when your customer is not at home.